Mahindra Elects to Put Diesel Pickup Through More Testing Before Sending to U.S.
By Scott Doggett August 26, 2008
Right, Mahindra's Appalachian pickup.
Apparently addressing concerns many Americans might have about spending $20,000 on an Indian-made pickup truck, Mahindra & Mahindra has decided to put 25 of its clean-diesel pickups on U.S. roads to collectively rack up more than 3 million miles in what amounts to additional testing to ensure the model meets U.S. expectations when it goes on sale here in the fall of 2009.
The additional testing will delay the model's U.S. arrival by three months. Mahindra, which sells about 10,000 farm tractors a year in the United States of America, still hopes to be the first Indian company to sell trucks here.
Assuming crude prices remain high, the timing will be good for Mahindra. Although the light-truck market is down, Mahindra's Appalachian pickup -- fitted with a 2.2-liter, four-cylinder engine and a 7.5-foot cargo box -- is expected to get about 30 miles per gallon in combined city and highway driving. That's considerably better that what its likely competitors -- the gasoline-powered Ford Ranger and Toyota Tacoma -- get, and the diesel pickup would likely deliver much better towing power.
While it's true that diesel fuel now sells for about 14 percent more than regular gasoline, diesels typically get fuel economy that is 20 percent to 30 percent higher than gasoline-powered engines. And, the Appalachian is expected to meet the emission requirements of all 50 U.S. states, putting it squarely in the so-called "clean diesel" corner.
The Appalachian will be available in two- and four-door versions when it reaches approximately 300 dealers nationwide during the fourth quarter of next year. The same vehicle with a hybrid drivetrain is expected to enter the U.S. market the following year for about $5,000 more before any available tax credits are applied.
Mahindra says the truck will be available in two- and four-wheel drive, come standard with a paddle-shift six-speed automatic transmission, and have a payload capacity of about 2,600 pounds. Final assembly of the Appalachian will be conducted in Ohio to avoid a 25-percent federal import tariff.
Scott Doggett, Contributor
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Click here to comment on this entry.This thing is so ugly that I can't see anybody, except commercial users, buying one!
Well, that's the target market after all. It fills a niche that was left empty by everyone else a while back, and here's to hoping the potential buyers will let their rational side decide (assuming decent build quality and other matters are not an issue).
If Ford is going to let the Ranger die and not introduce an F-100... there will definitely be a market.
I wouldn't be surprised if Ford stepped up.
"Final assembly of the Appalachian will be conducted in Ohio to avoid a 25-percent federal import tariff."
I thought the Feds figured that out and made it so there was still some kind of tariff. Maybe not.
Ford brings in commercial Transit vans with rear seats that are removed and recycled to avoid the truch tariff.
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