Honda Releases Photo of New Insight Hybrid, Says Real Thing to Bow in Paris
By John O'Dell September 4, 2008
By John O'Dell, Senior Editor
As promised, Honda has released the first official photo of its new Prius-fighter, the 2010 Honda Insight hybrid.
Smaller than the Honda Civic Hybrid but still a five-seat vehicle, the new Insight (right) is expected to be priced at under $20,000, making it the least-expensive hybrid on the market when it goes on sale next year.
Although still called a "concept," the car pictured is not expected to be much different from the production version that will be introduced in the flesh (so to speak) on Oct. 2 at the Paris Motor Show.
The Insight, a five-door hatchback sedan, takes many of its styling cues from Honda's FCX Clarity fuel-cell electric car, Honda says - ignoring critics who say it owes a lot of its look to Toyota's Prius, the world's best-selling hybrid.
(Honda probably wouldn't be hurt if that association was to be made by a lot of buyers, but we're not going to suggest that any resemblance to the Prius is intentional. Both cars were designed to minimize wind resistance, and that pretty much dictates the basic body shape.)
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Honda's Insight (right) and the CR-Z concept (left) borrow design cues from FCX Clarity fuel-cell car (center).
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Whatever it looks like, the new Insight - which takes its name from the original Honda hybrid, the two-seat Insight introduced in 1999 and discontinued in 2006 - sticks with Honda's proprietary Integrated Motor Assist hybrid system.
It is a somewhat downsized version of the system, though, likely with a smaller battery pack and power control unit than in the IMA system that helps propel the Civic Hybrid. A smaller car, however, can get away with a smaller hybrid system.
While not revolutionary on the technology side of things, the new Insight is a ground-breaker on the price front.
It "will break new ground as an affordable hybrid within the reach of customers who want great fuel economy and great value," said Takeo Fukui, Honda chief executive.
The company wouldn't disclose fuel economy estimates, but one would expect a car that is lighter and more streamlined than the Civic hybrid to deliver better mileage.
Honda says the Insight will be followed - probably sometime in 2010 - by an all-new model based on the CR-Z sport coupe concept car shown at the Tokyo Auto Show in October, 2007.
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