Honda Insight Becomes 1st Hybrid toTop Japanese Auto Sales Charts
By John O'Dell May 12, 2009
A little bit of news from Japan: Honda's Insight has become the first hybrid ever to top that nation's monthly car sales list.
The Japan Auto Dealers Assn. reported Monday that Honda dealers sold 10,481 Insights in April, making it the best-selling passenger vehicle in the country.
Honda's Fit subcompact was second with 9,443 sales, followed by Toyota's Vitz subcompact (it's the Yaris in the U.S.) with 6,341 sales and the Toyota Corolla with 6,341 sales.
April was not only the first time a hybrid has been the country's top seller, it is the first time since its February introduction in Japan that Insight sales have topped the 10,000 mark.
AS is the case in the U.S., sales of Toyota's aging Prius are slipping - badly in Japan with a 64 percent decline from April of '08 - as consumers wait for the introduction at the end of this month of the redesiogned and reengineered 2010 Prius.
That's helped Honda's smaller Insight jump to the top of the heap, as has the Insight's price, which at just about $19,500 U.S. (1.89 million yen) is almost $4,500 cheaper than the present generation Prius (2.33 million yen). In the U.S, the Insight launced in late March with a $20,470 base price.
Thje big price differential has led Toyota to green-light a stripped down version of the Prius that will be priced to compete with the Insight, and there's speculation in Japan that pricing for the 2010 Prius with a full standard equipment package will be about $1,500 (280,000 yen) less than the comparably equipped '09 model.
Toyota alrerady has said that in the U.S. it will launch the Prius at $22,000 plus delivery (which varies by region and can add $300 to $600 to the price), with a stripped "basic" model to foillow in the Fall at $21,000 plus delivery.
Isn't competition wonderful!
John O'Dell, Senior Editor
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