Nissan Leaf Video Campaign Launches to Promote New Electric Car
By John O'Dell October 5, 2009
Nissan's not letting any grass - green or otherwise - grow under its feet as it prepares to launch its Leaf electric car in select U.S markets next year.
The first installment of what the company hopes will become a vital video campaign launched today with a fairly basic 60-second video touting Nissan's lithium-ion battery technology.
Based on our test drive of the Leaf's power train - installed in a Nissan Versa because the real car wasn't ready - and the unveiling of a pre-production (but 99 percent finished) Leaf in Yokohama this summer, its a pretty neat EV.
Let's hope the videos get to be a lot more content-rich to do it justice as the campaign progresses.
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