Tesla Expansion Continues With Colorado Showroom
By John O'Dell October 23, 2009
Tesla Motors has opened a Colorado showroom, less than six weeks after the electric sports car maker said it received $82.5 million in equity funding to help it open stores.
The company debuted its showroom at the Pearl Street Mall in Boulder, Colo., today.
It will serve as the EV maker's Rocky Mountain-regional hub.
Tesla's looking to boost sales fin what it says is the most environmentally friendly state in the U.S. Colorado provides state tax incentives that help lower the cost of EVs.
The closely held car company last month said it received an $82.5 million equity investment from a group led by Ford Capital Management. Investors in the company, which introduced its all-electric roadster in February 2008, also include Daimler AG and the Abu Dhabi fund Aabar Investments.
Tesla said it has delivered almost 900 roadsters, nearly a quarter of the total since mid-September.
The Colorado Tesla store is part of a slowly expanding global network. Tesla early last month opened a store in Munich, its first regional sales and service center in continental Europe, and plans to open a Monaco store later this year.
The San Carlos, Calif.-based company also has showrooms in London, New York, Seattle, Chicago, Northern and Southern California and has announced plans to open locations in South Florida and Washington, D.C. later this year.
Danny King, Contributor
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