'Weird Silver?' 'Quantum Leap?' GM Seeking Name for Volt's Silvery Color
By John O'Dell October 23, 2009
We're sure they've got an in-house name for it, but GM says it will give consumers a chance to come up with the official name for the Chevrolet Volt's initial exterior color - a silvery hue that has a slight color-shift toward emerald when the light hits it just right.
Killerwatt?
The automaker will fly three finalists in the Volt color naming contest to Los Angeles for the 2009 LA Auto Show in December (there are worse places to be that time of year) - they will also get a $400 gift card, two nights at an LA hotel and admission to the show's initial media preview day on Dec. 2.
ElectroLicious?
The finalists will be announced Nov. 16 and the public will be asked to vote on the best name from then until Dec. 1 on a special GM website.
Names can be submitted on the contest site until the evening of Dec. 1, when the winner will be announced.
Shockingly Silver?
In addition to the trip and show, the winning contestant will get the opportunity to test drive a pre-production Volt.
While the contest is an unabashed attempt to continue drumming up interest in a car that won't see production until then end of next year, the payoff could be pretty good for an imaginative color-namer.
Superconducting Silver?
GM is "looking for a color name that captures the innovation and spirit of the Volt," said Maria Rohrer, global marketing director for Chevrolet.
Electron Flash?
GM bills the Volt as an extended-range EV (it's really a plug-in hybrid with extended all-electric range and all-electric drive) that will get up to 40 miles of travel on the charge from its lithium-ion batteries and can extend overall range in a single trip, between battery charges, to about 340 miles with juice supplied by an on-board, flex-fuel engine-generator.
In addition to the still-unnamed silver-emerald color, GM says it also will sell Volts in year-one in Black, "Crystal Red Metallic," "Cyber Gray Metallic" and "White Diamond Tri-Coat."
Borrrring!
Danny King, Contributor
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