2009 LA Auto Show: Ford Pulls Sheet Off N. American Version of 2011 Ford Fiesta

By Scott Doggett December 3, 2009

2011-Ford-Fiesta-2009-LA-Auto-Show.jpgThe North American-spec 2011 Ford Fiesta was revealed Wednesday at the Los Angeles Auto Show at just about the time word got out that the vehicle, which is returning to the continent after a 30-year absence, won't be packing an EcoBoost engine when it appears in U.S. and Canadian showrooms next year.

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Ford executive Mark Fields beside 2011 Fiesta at the Los Angeles Auto Show.
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But the 2011 Fiesta available in the U.S. and Canada in 2010 will be offered in four- and five-door body styles and, with a non-EcoBoost 1.6-liter engine, has a projected highway fuel economy of 40 miles per gallon. That would top the fuel economy of the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.

Up front, Fiesta sports the global Ford face, centering the blue-oval badge on the grille over the signature inverted trapezoid lower grille opening. Elongated headlamps frame the hood to muscular front fenders.

The rear of the car is remarkable for chamfered lift-gate glass, a low roofline sweeping into a spoiler and dramatic tail lamps with honeycomb detailing mounted high in the five-door's corners.

The exterior will come with a choice of nine vivid paint colors, including "bright magenta" and "lime squeeze."

Inside, the instrument panel center stack - the focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.

The North American Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Fiestas also offer leather with sporty contrast accent color piping.

Fiesta's sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 pounds-feet of torque, as well as the best-in-class fuel economy.

The Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy.

Ford hasn't yet disclosed the Fiesta's starting price.

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