Nissan Says It Will Launch Global Next-Generation Global Small Car in March 2010
By Scott Doggett December 7, 2009
Nissan will launch a global small car at the 2010 Geneva Motor Show in March and the vehicle will be built on all new architecture that will be incorporated into at least two other models, the automaker announced today.
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Nissan released this sketch of the car.
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Nissan released this sketch of the car.
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Nissan typically manufactures vehicles for Japan, the United States and Europe - established markets - but with this replacement of the Micra, the automaker is aiming to capture a chunk of emerging markets - namely, China, India and Thailand - with production of the new model to take place in those markets.
In a statement, Nissan said the decision to manufacture the model in those countries arose from three factors: growing customer needs for compact cars in emerging markets; the fact that Nissan has not had a strong presence in this segment, which occupies more than 20 percent of the world market; and, the opportunity that such a global strategy gives Nissan to utilize both global reach and technical capabilities.
Nissan said the new models will be high quality, affordable and fuel efficient. The automaker said it envisions offering the vehicles in more than 160 countries. Pricing, fuel economy and other salient details regarding the models were not available.
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