Toyota Reportedly Plans 5 Million Cumulative Hybrid Sales by 2015
By Scott Doggett August 25, 2010
Toyota Motor Corp. said today it wants to reach cumulative sales of 5 million hybrid vehicles in the first part of this decade, Reuters news service reported.
Toyota's upcoming plug-in Prius.
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The news comes less than a week after an unconfirmed report out of Japan stating that Toyota was planning to build only about 740,000 hybrid car and SUVs next year, down 26 percent from the 1 million target it is thought to previously have set.
That might sound like bad news, but in fact it is still is a 7 percent increase from this year's anticipated total and a 48 percent increase from Toyota's 2009 global production of 500,000 hybrids.
Toyota, the leader by volume in gasoline-electric hybrid vehicles, said earlier this month it had sold more than 2.68 million hybrid vehicles globally since it launched its first hybrid model in 1997.
Toyota has a goal of selling at least 1 million hybrid vehicles a year in the early part of this decade, and plans to introduce a hybrid option across its whole lineup as early as possible in the 2020s.
Under a five-year environmental action plan to run through 2015, the world's biggest automaker also said it would improve its vehicles' average fuel efficiency in all regions by 25 percent compared with 2005 levels.
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