Dodge Ram: Not To Be Left Out ...
February 06, 2007

Dodge gets the final word -- hopefully -- on the Super Bowl.

If you stayed tuned in after the game Sunday night, you may have caught Chrysler's new 30-second spot for the 2007 Dodge Ram 1500 pickup. The ad shows the Blue Bomber, a Rock'em Sock'em robot, boxing the side of the truck. Dodge has been using the robots in its commercials since fall. The new spot focuses on the Ram's product features, like its Hemi engine, steel frame an dload capacity.

Indeed, Super Bowl turned out to be a battle of the trucks as Toyota kicked off its Tundra campaign, Ford its Super Duty commercials, and General Motors sprinkled in its Chevrolet Silverado spots.

Focus on product capability seems to be the trend. Toyota's ads boasted Tundra's acceleration, braking, towing and load-carrying capacity. Ford's Super Duty commercial showed every bit and piece of the truck floating in mid-air, finally coming together as a fully-assembled truck. Then Dodge demonstrated its ruggedness with its robot boxing match. Chevrolet, for now, appears to be sticking with its emotional Americana message.

Posted by Michelle Krebs at 6:17 AM under Companies | Comments (0) | digg this | Seed Newsvine