Edmunds' Audience Picks Favorite Super Bowl Ads
By Michelle Krebs February 5, 2007Never mind brain-wave analysis. Edmunds' CarSpace audience rated, ranted about and praised the automobile advertisements aired on Sunday's Super Bowl.
In a nutshell, here's what they thought of them:
Hands-down favorite: General Motors ad boasting the automaker's improved quality and five-year/100,000-mile warranty. The ad starred a robot sent packing from the factory after a mishap that caused the assembly line to stop. To the tune "All By Myself," the sad robot jumps off a bridge in despair -- though it wakes to find it is a dream.
Funny: The Chevrolet HHR ad created by student Katelyn Cravv, University of Wisconsin at Milwaukee. She won the Chevy Super Bowl College Ad Challenge. Her ad showed men of all shapes, sizes and ages ripping off their shirts in their excitement over the HHR. (One viewer joked she wouldn't buy an HHR if it was going to attract some of the unattractive characters shown in the ad!)
Mixed signals: The Chevrolet ad featuring songs about Chevrolet vehicles. Viewers liked the music but didn't recognize some of the celebrities and thought the ad's message was unclear.
Awe-struck: The Toyota ads featuring the Tundra driving on a giant seesaw and screeching to a halt at the mountain's edge. Viewers said they'd trade their lounge chairs for the driver's seat to do those stunts.
Clever: The Ford Super Duty truck ads featuring the nuts and bolts coming together to build the pickup.
Lackluster and empty: The Honda ads, especially one for the CR-V. "Nothing makes me want to check out the CR-V," said one writer.
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I found the GM ad disturbing. And not for the obvious suicide depiction.
Let's hope that GM doesn't really have a coprorate culture where one mistake gets you shown the door. Did you see the shell-shocked look on the faces of the human line-workers in the ad? That kind of blame game thinking leads to cover-ups, and doesn't help morale or quality one bit.
OK, its just a commercial. But for it to have been approved at all makes me wonder.
I found the GM robot Super Bowl ad very funny. It got the point across - we are obsessed with quality.
I liked the Chevy HHR ad - again, comical. Although that one commercial probably made it a chic car as no guy will touch it now.
Toyota Tundra ads - very good.
Ford ads - what was the point?
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