Ford’s Truck Sales Stalled
March 22, 2007

First a legal dispute stalled Ford’s Super Duty sales; now a quality issue halts sales.

Ford ordered dealers Wednesday to stop selling its Super Duty pickup with the 6.4-liter diesel engine Wednesday and recalled the 8,400 trucks already sold. The automaker has received three reports about flames shooting out of the tailpipes.

The Super Duty, on the market for two months, is a critical vehicle for sales and profits –- it is one of Ford’s most lucrative models and the diesel version represents 40 percent of Ford’s F-Series sales. In addition, Ford is positioning the Super Duty as a halo over its full-size pickup line as Toyota launches its Tundra pickup.

Posted by Michelle Krebs at 5:44 AM under Ford , News | Comments (0) | digg this | Seed Newsvine