Truck Wars Heat Up
By Michelle Krebs March 16, 2007The full-size pickup truck war ratcheted up yet another
notch this week with General Motors putting incentives on its newly introduced Chevrolet Silverado and GMC Sierra.
The GM truck incentives come on the heels of Toyota dealers putting spiffs on the Tundra, Ford launching a new ad campaign for the F-150 starring Dirty Jobs Mike Rowe, and Dodge increasing its advertising on the Dodge Ram.
GM is offering $1,000 cash bonus and zero-interest financing up to 36 months on all of its trucks. Previously, GM was offering $1,000 in trade assistance and financing of 4.9 to 7.9 percent depending on the term length.
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