Ford Luxury Brands To Be Valued
By Michelle Krebs June 25, 2007Ford reportedly has hired accounting firm KPMG to examine the books of its Premier Automotive Group brands Jaguar and Land Rover so that they can be properly valued when suitors come knocking.
KPMG was brought on to give a âclear picture of Jaguar and Land Roverâs performance as businesses separate from the influence of Ford,â according to the Sunday Times in London.
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