Tiger Woods Expands GM Role
June 22, 2007

If you’ve been watching television, you may have noticed an advertisement in which golfing great Tiger Woods locks himself out of his Buick Enclave and calls General Motors’ OnStar to have the vehicle unlocked by remote.

The ad is an expansion of Woods’ role as pitchman for GM. He’s been a spokesman for the Buick brand since 2000. Now he’ll be in OnStar ads -– but always with a Buick.

Wonder when his new baby will play a role in GM ads. Perfect pitch for GM’s family mobiles.

Posted by Michelle Krebs at 6:47 AM under GM , Personalities | Comments (0) | digg this | Seed Newsvine