Edmunds Revises Toyota Incentives Estimate
August 10, 2007

Edmunds.com has revised its True Cost of Incentives (TCI) for the Toyota and specifically the Toyota Tundra.

The Tundra’s TCI was reported to be $6,861 per vehicle sold in July. The correct number is $4,625. The original data suggested that the Tundra had the highest TCI of the large truck segment during July 2007; the corrected data puts the Tundra third in TCI.

Large Trucks Ranked by TCI for July 2007

“Incentives analysis has many components and complicated national and regional considerations. Unfortunately in this case our team mishandled a piece of data that had widespread repercussions in our report,” stated Dr. Jane Liu, vice president of data analysis for Edmunds. "We deeply regret the error and have taken steps to ensure that such a mistake does not happen again.”

Edmunds' monthly TCI report takes into account all of the manufacturers' various United States incentives programs, including subvented interest rates and lease programs as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

July 2007 Toyota Incentives

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