Ford Explorer, Escape: Tale of Two SUVs
December 04, 2007

Ford doesn't have to look very far to see the dramatic shift in the marketplace -- away from gas-hungry, larger SUVs to more fuel-efficient, car-based ones.

The automaker just has to long in its record books at the Explorer and the Escape to see the tale of two SUVs.

Throughout 2002 and 2004, Ford sold roughly 20,000 to 30,000 Explorers every month. During the same 2002-2004 period, Ford sold roughly between 11,000 and 17,000 Escapes a month. In 2002, 10,000 to 15,000 units (except for one month) separated the two. In 2003, the difference narrowed some, and, by 2004, the difference ranged from a mere 1,245 units to more than 12,000.

There was one dramatic exception -- in August 2002. Ford sold a stunning 51,021 Explorers -- 37,150 more than the 13,871 Escapes it sold. In fact, the 52,021 Explorers that Ford to delivered to U.S. customers set a new industry SUV sales record, breaking its own record of 46,684 Explorers sold in March 2000.

Upon that milestone, Ford called the Explorer, which had been the best-selling SUV every year since it was introduced in 1990, a "benchmark for SUVs." By mid-September of 2002, Ford has produced more than five million Explorers.

Aside from this remarkable anomaly, the true shift between the Explorer and Escape began in 2005, when the Escape, which continued to sell in the same number per month, while Explorer sales plummeted. In five months of 2005, the Escape outsold the Explorer. Ditto for 2006.

This year, Escape outsold Explorer in every month through October except January when Explorer outsold Escape by a scant 82 units.

Photos by Ford

Left - Ford Explorer

Right - Ford Escape

Posted by Michelle Krebs at 10:11 AM under Analysis , Ford | Comments (2) | digg this | Seed Newsvine