Ford, Dodge Unveil New Trucks
By Michelle Krebs January 13, 2008
A new chapter in the truck wars begin Sunday when, at the Detroit auto show, Ford officially unveils its redesigned 2009 Ford F-150 pickup truck, the best-selling truck for three decades, and Chrysler reveals the revamped 2009 Dodge
Ram pickup.
Chrysler, known for dramatic vehicle introductions like man-made blizzards and Jeeps crashing through glass, likely wins for most dramatic entrance. Word is the Dodge Ram will be introduced on the streets of Detroit amidst a Red River-style cattle drive.
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It's time for a truck manufactuer to design a "NEW LOOK" for the front of a truck!!!!! Dodge revolutionized the pickup truck with the "BIG TRUCK" front end. It's been a very long time since Dodge made its statement as a segment leader with this design. The 2009 Ford F-150 & the 2009 Dodge Ram look "old hat" as far as the front grill. Toyota's Tundra copied everyone..BIGGER FRONT GRILL..BIGGER BRAKES..MORE POWERFUL V-8. When it gets right down to it, all things being equal..if Chevy, Ford, Dodge, Toyota, & Nissan put out a truck that can pull the max, carry the max, accelerate to max for a truck, & is very dependable, what separates them? Styling, Features,Comfort. A GOOD PLACE TO START IS DESIGN A FRONT END GRILL THAT IS BOLD, STRIKING, & RUGGED that does not look like the original Dodge "Big Truck" concept. STOP BORING YOUR CUSTOMERS..WEV'E SEEN IT BEFORE FOR TO LONG!!!!
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