Isuzu: Out of Business Next Year

Isuzu Motors Ltd. will get out of the U.S. consumer-vehicle market next year. Its exit comes as no surprise as the automaker has seen a steady sales decline for years, causing many to wonder how -- and why -- Isuzu and its roughly 200 dealers were hanging on.

Isuzu said in a statement it will end sales of the Ascender SUV and its pickup trucks, both supplied by General Motors, in January 2009.

Isuzu's vehicle sales have fallen 93 percent in eight years. The Japanese automaker will post a loss of about $37 million related to its exit from the U.S. over the next two fiscal years.

In 1999, Isuzu sold more than 100,000 vehicles a year; last year it sold slightly more than 7,000, the least of any Asian brand in the U.S.

The last Asian brand to leave the U.S. market was South Korea's Daewoo Motor Co., which went into bankruptcy. General Motors, which once owned a stake in Isuzu but sold it, picked up the pieces of Daewoo and now sells Daewoo cars in the U.S. as Chevrolets.

 

Posted by Michelle Krebs at 2:07 PM under News | Comments (1) | digg this | Seed Newsvine

1 Comments

Isuzu can thank the general personally for leaving the american market .Iisuzu built great cars and trucks , I know as i have owned 4 of them over the years . I am talking about the real deal not a rebadge piece of GM CRAP! Isuzu's are realiable very easy to work on fun to drive reasonable and inovative with practical technology. example impulse back in 91 a light weight all wheel drive turbo intercooled sports car with suspension enginered by handling guru lotus.
ten years later subaru's are now hot with same stuff. When the general sold the geo storm it out sold the piece of crap cavalier. and they were crap my wife owned one. The gsi could also match the gm corvette on the skid pad you onley had to pay about 3 times less the !!! I am sure you can see how sad I am to see them leave are shores. My 95 Trooper still runs great with ( 170,000 ) miles ,but the northeast salt is starting to take its toll. I don't know what I will do for my next new car . Toyota and nissan dont even offer a standard transmission on their full size trucks or suv. that ok You would not want to go off road in those they are pretend SUV, and Gm junk is even worse i know several people with new gmc trucks and the list of problems are embarisng . I am glad at least to see isuzu is parting ways with GM (giant morons)

Posted by: thomas w | February 03, 2008 at 5:04 PM

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