Chevy Spot From Last Year's Super Bowl Still a Favorite

Aired during last year’s Super Bowl, the Chevrolet commercial featuring bare-chested men washing an HHR as the female occupants watch in terror remains a fan favorite, according to The New York Times.

The paper reports the commercial, created by student Katelyn Cravv of the University of Wisconsin at Milwaukee to win the Chevy Super Bowl Ad Challenge, was the year’s most TiVo-recorded ad last year, based on data released by media agency Starcom USA, which sampled 20,000 TiVo users.

Posted by Michelle Krebs at 7:33 AM under Companies , In the Media | Comments (0) | digg this | Seed Newsvine

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Michelle Krebs Michelle Krebs, veteran automotive-industry authority, joins Edmunds editors, analysts and data experts to provide news and commentary.
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