Sirius’ Boost in Subscribers Narrows Loss
February 26, 2008
Sirius Satellite Radio, which is offering its services in a increasing number of car models, got a boost in the number of people who subscribe to its service, which helped lower its costs and helped narrow its fourth-quarter loss, the New York-based company reported.
Sirius is offered by a number of vehicle manufactuers including Chrysler, Ford, Toyota, Nissan, Mercedes-Benz, BMW, Kia, Subaru and Mitsubishi. The company recently signed an extension of an exclusive partnership for Chrysler, Jeep and Dodge brands through 2017. Sirius expects its factory-installed service to exceed 70 percent of Chrysler’s U.S. vehicle production.
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