Chrysler: A Week of Whacking Costs
March 14, 2008
In the past week Chrysler has sold off a unit, closed down another and instituted a mandatory two-week summer shutdown to save money.
Chryslerâs moves could be read as merely a response to the deteriorating economy and slower vehicle sales, but are being seen by some as signs Cerberus Capital Management is whipping the automaker into shape to get it ready for sale.
Mandatory Summer Vacation
On Thursday, Chrysler CEO Bob Nardelli announced virtually all salaried and hourly workers would be required to use two weeks of their vacation time in July to allow for a global company-wide shutdown to cut costs. Only essential personnel will remain on the job during the weeks of July 7 and July 14.
In the e-mail message outlining the plan, Nardelli said the shutdown would allow Chrysler âto create better alignment and efficiency across organizational lines and boost productivity.â
Summer shutdowns are common in Detroit. General Motors and parts of Ford generally shut down for two weeks in June or July. But the sudden change surprised Chrysler employees.
Chrysler Sells Plant in Brazil
On Wednesday, Chrysler announced it had sold its engine plant in Brazil to Italian automaker Fiat. Chrysler did not disclose how much Fiat will pay for Tritec Motors, once operated as a joint venture between Chrysler and BMW for PT Cruiser and Mini engines.
However, Fiat said it would spend $130 million to convert the plant to produce
its new range of gasoline and flex-fuel engines.
The sale of the plant also suggests the Chrysler PT Cruiser, for which the plant supplies some of its engines, has moved a step closer to the its expected demise. Already Chrysler has eliminated the convertible version from the PT Cruiser line.
California Design Studio Closes
Last Friday, Chrysler announced it is closing its Pacifica Advance Product Design Center in California. The studioâs operations, Chrysler said, would be moved to its Auburn Hills, Mich., headquarters.
Chryslerâs convoluted statement on the closure said: "Increasingly, we are leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance and manage fixed costs. These moves are designed to help Chrysler become a more globally focused manufacturer, with design, engineering, sourcing and a local presence to serve local customers⦠These changes set the stage for Chrysler's future global growth efforts, which also include our intent to establish global expertise in design, engineering and sourcing through centers of excellence. These actions will help the Company meet its long-term globalization goals.â
Photos by Chrysler
1 â Chrysler CEO Bob Nardelli, left, awards the 25,000th Dodge Viper to roll off the line at Chrysler's Conner Avenue Assembly Plant in Detroit this week to Kurt Busch, driver of the No. 2 Miller Lite Dodge in the NASCAR Sprint Cup Series.
2 â 2008 Chrysler PT Cruiser
Posted by Michelle Krebs at 7:01 AM under Business , Chrysler | Comments (4) | digg this | Seed Newsvine



Along with everything else you mentioned in your article i.e. plant closures, unit sales, shutdowns, layoffs, model and dealerbody consolidation, the fact that Jim Press, Chrysler Co-Chairman and President, bought a $13.5M Manhattan townhouse in Jan. '08, sends a signal that even he forsees his stay in Auburn Hills as temporary.
http://www.nytimes.com/2008/03/13/business/13auto.html?fta=y
Posted by: xcargrl | March 14, 2008 at 1:12 PM
And who, pray tell, could the buyer possibly be?
One of the only things that could possibly make sense would be to have a Chinese buyer. This would prove not to be politically feasible, however.
Parnership with second-tier manufacturer Nissan would have some synergy (Jeep! Trucks!), But then that's what Benz thought...
Posted by: ThriftyTechie | March 14, 2008 at 5:42 PM
Two scenarios, Partner with another auto maker a.e.( Asian, Russian, or even India) or Sell it off in sections to the highest bidder. Chrysler will have a difficult time trying to make it on their own. Time will tell what Cerberus is up to.
Posted by: John | March 14, 2008 at 9:07 PM
I agree with John's second scenario; just part it out. I think public confidence has eroded to the point where it would be impossible to revive it as a viable mainstream OEM. The above statement does it for me. Convoluted is is generous, Michelle (that wasn't a "Press" release was it?). I would scale it down to a niche/boutique builder. Keep Viper and Jeep Wranger, Deal Dodge Truck back to Daimler which already has a stake. Cerberus gets the cash that was part of their original deal in exchange, and Daimler wouldn't have to worry about all that PT Cruiser/Compass /Commander/ Nitro etc. baggage. Dodge truck could enhance their successful class 7/8 trucks. (Freightliner, Sterling, Western Star). Daimler's truck unit is a big player here any way you look at it. Then sell or scrap the rest. Cerberus can't seem to raise the funds to cover their bet, and, like an old Plymouth Acclaim, nobody will offer enough to buy it whole. But either selling or licensing the trademarks would probably generate more cash.
Posted by: fulcrumb | March 15, 2008 at 10:29 PM