Edmunds.com Enhances Consumer Reviews
March 31, 2008

SANTA MONICA, Calif. — Edmunds.com has enhanced its Web site to make it easier for consumers to write and submit their own ratings and reviews of vehicles at Edmunds.com/carreviews.html. The changes affect pages viewed by millions of consumers on monthly

Since 2002 Edmunds has collected hundreds of thousands of Consumer Ratings and Reviews covering new vehicles and used vehicles as old as the 1990 model year.

Recent findings from Forrester Research indicate 29 percent of new-vehicle shoppers view consumer-generated media. Edmunds.com’s Consumer Ratings and Reviews is a growing venue for shoppers who want to read what like-minded consumers have to say about a particular vehicle.

The tool also serves as an outlet for consumers who want their opinions to be heard. Harris Interactive reports 19 percent of adults in the U.S. describe themselves as being “very” or “extremely” knowledgeable about vehicles. Edmunds provides Consumer Ratings and Reviews as a unique opportunity for these individuals to share their own experiences.

“Unlike the opinions found at other online destinations, our ratings are detailed reviews clearly written by actual owners and others who have spent significant time getting familiar with the vehicles in question,” said Sylvia Marino, Edmunds.com’s Executive Director of Community Operations.

Edmunds.com predicts significant growth in the number of Consumer Ratings and Review as result of these changes.•

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