Chrysler Elbows in on Ford’s American Idol Action
April 09, 2008

Ford may own American Idol but Chrysler managed to uses the popular program to debut   its new ads for the Dodge Journey crossover.

Chrysler aired a 30-second spot it had unveiled to the media on Monday. Entitled Water Slide, the Journey crossover pulls up on a crowded city street on a sweltering day. From its flexible interior space and numerous storage spaces emerge various pieces that are used to build a 700-foot water slide, which Chrysler alleged is “the world’s largest.” Professional types quit their offices and come out to see what all the commotion is about.

The Journey’s theme line is “if you can dream it, do it.” The ad is intended to demonstrate the Journey "is a car that lets you do anything.”

Photo by Chrysler
Screen grab of Dodge Journey Water Slide ad

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