Dodge Ram: Spending Most for Incentives
By Michelle Krebs April 29, 2008
Chrysler is spending more on incentives for the Dodge Ram than any manufacturer outside of the luxury market, according to Edmunds.com’s analysis.
The Total Cost of Incentives, Edmunds.com’s proprietary formula for measuring incentives, on the Dodge Ram was an average of $8,260 for every truck Chrysler sold. The average transaction pice on a Ram is $31,900, according to Edmunds.com's calculations.
Incentives on full size trucks have been among the highest in the industry for the past year as sales have nosedived due to soaring gas prices and the housing crisis. The Ram is in its last months in its current form. The redesigned 2009 Dodge Ram goes on sales this summer.
Chrysler recently announced that Nissan will get a version of the Ram in 2010 to replace its Titan, which has also had high incentives of around $5,000 and higher for the past year.
Jessica Caldwell, Edmunds.comâs manager of Pricing and Industry Analysis, provided the analysis for this report.
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