Audi Profits Rise, Aided by New A4
By Michelle Krebs July 25, 2008Audi AG said Friday its first-half profits rose 37 percent, thanks to cost cutting, currency gains and hedging on raw material costs.
Volkswagen's luxury brand earned $1.46 billion in the first half, the company said in a
statement. Sales got a boost from the new-generation A4 and the new A5 coupe, the automaker said.
Audi claims it remains on track to sell 1 million vehicles this year for the first time in history to surpass BMW and Mercedes-Benz. Audi wants to sell 1.5 million vehicles a year by 2015, in part, by increasing its produce line to 40 models from the current 25.
Audi Profits Rise, Aided by New A4
Audi AG said Friday its first-half profits rose 37 percent, thanks to cost cutting, currency gains and hedging on raw material costs.
Volkswagen's luxury brand earned $1.46 billion in the first half, the company said in a statement. Sales got a boost from the new-generation A4 and the new A5 coupe, the automaker said.
Audi claims it remains on track to sell 1 million vehicles this year for the first time in history to surpass BMW and Mercedes-Benz. Audi wants to sell 1.5 million vehicles a year by 2015, in part, by increasing its produce line to 40 models from the current 25.
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Given that the US and the EU are Audi's prominent markets, and Audi sells a plethora of SUVs here, I doubt the lineup will grow. If anything, I'd imagine it would shrink. Audi already produces compact and subcompact vehicles in Europe, so I see no additional lineup growth driven by the American market.
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