August Sales Expected to Drop from a Year Ago, But Improve from July

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August Sales Expected to Drop from a Year Ago, But Improve from July

By Michelle Krebs August 25, 2008

U.S. automakers next Tuesday are expected to report big sales declines in August sales despite increased incentives but show an improvement from July, according to J. D. Power's forecast.

The research firm said General Motors' 100th anniversary employee pricing promotion likely will help sales in the closing days of the month.

J.D. Power estimates sales of about 1.21 million vehicles for the month, or 13.4 million vehicles on a seasonally adjusted annual rate. Despite the low sales rate, J. D. Power's Chief Economist Bob Schnorbus told the Wall Street Journal sales are beginning to show some signs of improvement.

Michelle Krebs: is Editor-in-Chief of AutoObserver.com. Follow @AutoObserver on Twitter.

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August Sales Expected to Drop from a Year Ago, But Improve from July