Consumers Reluctant To Buy From Bankrupt Automaker, Survey Confirms
December 08, 2008
Results released from a survey conducted by CNBC and Portfolio.com confirmed what the heads of Detroit's auto companies testified to in Congressional hearings the last months: Consumers are reluctant to buy a car from an automaker in bankruptcy.
The poll surveyed 800 Americans from December 1-3. Some 37 percent said they would be willing to buy a vehicle from a company under protection, while 11 percent said they were unsure. About 57 percent of women responded that they were unwilling to buy from an automaker in bankruptcy, while 60 percent of people making less than $30,000 a year said the same.
CNBC said the disinclination to buy a car from a bankrupt manufacturer cuts across multiple lines: "The survey finds that more than half of all respondents in every demographic group measured -- including age, political affiliation, income or region of the country --[are] unwilling or unsure of buying a car from a company under bankruptcy protection."
Posted by Michelle Krebs at 8:28 AM under Analysis , Chrysler , Companies , Ford , GM | Comments (0) | digg this | Seed Newsvine
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