GM Announces Suite of Incentives With Payment Protection Plan
March 31, 2009
By Michelle Krebs
DETROIT -- General Motors Tuesday announced a comprehensive package of customer
incentives and protection it calls GM Total Confidence.
The elements of GM Total Confidence, which are in addition to zero- or low-interest financing incentives, cash rebates and customer loyalty promotions, include:
- car payment protection for the first 24 months of ownership so that if the buyer loses income, GM makes nine payments of up to $500 per month;
- a protection plan that ensures the value of a buyer's trade-in;
- OnStar's safety and security plan for a year as standard fare;
- fully backed, 5-year/100,000-mile limited powertrain warranty with roadside assistance and courtesy transportation.
"Our Total Confidence plan is an unprecedented offer that reinvents the ownership experience in an extremely positive way," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "Unlike other programs out there, 'GM Total Confidence' provides comprehensive coverage for new vehicle owners -- from protecting their new vehicle investment to protecting their family's income. GM Total Confidence provides customers peace of mind in uncertain times."
Program Details
Details of GM Total Confidence are outlined in a newly established Web site called GMconfidence.com. Here are the highlights:
Payment Protection: provides up to nine months of payments on vehicle loans or leases with a maximum of $500 a month if the buyer loses his or her job for economic reasons.
Investment Protection: during the first two years of ownership, Vehicle Value Protection helps protect customers against uncertainty in the future used car market.
Vehicle Protection: GM's 5-year/100,000-mile transferable powertrain limited warranty (whichever comes first) plus roadside assistance and courtesy transportation. GM protects your vehicle with the best coverage in the business -- so you don't have to worry. With the high quality of GM vehicles today, offering the best coverage only makes sense. See your dealer for warranty details.
OnStar Protection: One-year OnStar Safety and Security Package includes Automatic Crash Response.
"By protecting a customer's payment, investment, vehicle and family, we are reinventing the customer experience," LaNeve said. "The 'GM Total Confidence' plan addresses today's most pressing concerns for new car buyers...we asked customers what they wanted, and simply put, this package is it."
The GM Total Confidence plan is available for vehicles purchased April 1 through April 30, 2009.
Posted by Michelle Krebs at 6:50 AM under GM , News | Comments (0) | digg this | Seed Newsvine
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