Suzuki Slashes U.S. Staff -- Again
April 03, 2009
BREA, California -- Suzuki announced this week that it is cutting its sales staff by another 15 percent after sales continued to plunge in the first quarter, which ended Tuesday. Suzuki cut 10 percent of its staff last fall when sales softened. The cuts and Suzuki's low level of sales lead experts to wonder how long the automaker will remain in the U.S. market.
In contrast, Suzuki's operations in India, Maruti Suzuki, remains on a roll, with sales soaring 22 percent in March, giving the Japanese automaker a 56 percent market share there.
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