GM, Chrysler Models Top List of Slowest Sellers, Edmunds.com Reports
By Michelle Krebs June 24, 2009Vehicles sold by General Motors and Chrysler, both of which filed for Chapter 11 bankruptcy
in recent months, dominated a list of the 15 slowest sellers in May, according to an analysis by Edmunds.com
, parent of AutoObserver.com
.
Of the 15 slowest-selling vehicles, 12 were made by American automakers. GM and Chrysler dominated the list. Ford had one vehicle on the list - the Mustang.
"It's really a reflection of a misstep of the American automakers," Edmunds.com analyst Jessica Caldwell.
Models from Korean brands, Kia and Hyundai, rounded out the list of 15 slow sellers.
Edmunds.com's analysis of slow sellers was based on the days to turn, that is the number of days it took from the time a vehicle was delivered to a dealership until it was driven off the lot by a buyer. Only models with 2,000 or more sales were included in the list to filter out lesser-known and obscure models. A healthy day supply number is about 60 days.
Top 10 Slow Sellers in May
Model Days to Turn
Chrysler's Dodge Caliber 223
Chrysler's Dodge Avenger 211
GM's Pontiac G6 211
Kia Optima 166
Chrysler's Dodge Charger 163
Chrysler's Jeep Patriot 163
Kia Spectra 156
GM's Chevrolet Cobalt 152
GM's Chevrolet Colorado 148
Ford Mustang 147
Source: Edmunds.com
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Turnover is a calculation involving sales AND inventory. It may be slow sellers in many cases, but it also may be too much production/poor forecasting. So stating this is purely a rate of sales issue is not completely true.
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