Lutz Stays On With New GM; Heads All Things Creative

By Michelle Krebs

GM Bob Lutz with Volt - 210.JPG DETROIT -- General Motors' Bob Lutz will stay on with the new version of the automaker as head of not only product development but also GM's brands, marketing, advertising and communications.

Earlier, Lutz, 77, had announced plans to be an advisor through the end of the year when he would retire entirely. He turned over his day-to-day duties as head of global product development to Tom Stephens on April 1.

In his new role, Lutz will report directly to GM CEO Fritz Henderson and will be part of the executive committee. Lutz will work directly with Stephens and Ed Welburn, vice president of design.

 

Posted by Michelle Krebs at 5:23 AM under GM , News , Personalities | Comments (4) | digg this | Seed Newsvine

4 Comments

Not sure this is such a good thing. Lutz did some very good things, (Malibu, CTS, Camaro), but also had some turkeys (GTO, 2005 minivans, Global Engineering). I guess we'll see.

Posted by: rlg86 | July 10, 2009 at 6:37 AM

It's a shame Lutz isn't 20 years younger. Even though he appears to be in great shape, at 77, how much longer can he hang on. He's the best example I've seen to date on why we should clone humans. His shoes are going to be tough to fill when he eventually retires.

Posted by: rsholland | July 10, 2009 at 7:31 AM

hopefully this means a RWD Zeta based Impala will come

Posted by: sschicago | July 10, 2009 at 12:53 PM

With Lutz back in as head of product development, what is the status of Tom Stephens?
Bob sure has a lot of hats to wear-spread too thin?

Posted by: fulcrumb | July 10, 2009 at 3:37 PM

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Michelle Krebs Michelle Krebs, veteran automotive-industry authority, joins Edmunds editors, analysts and data experts to provide news and commentary.
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