Ford's Top Clunker Trades, Buys as Cash for Clunker Pace Slows, Edmunds.com Finds
By Michelle Krebs August 12, 2009Ford vehicles topped the most recent list of clunkers traded in and models bought to replace 
those clunkers as the Cash for Clunker frenzy slowed some from its end-of-July peak, Edmunds.com finds.
The Seasonally Adjusted Annualized Rate (SAAR) of vehicle sales dipped to a still high of 16 million for the first week of August. By comparison, the SAAR for the peak week of the government's Car Allowance Rebate System (CARS) -- the last week of July -- was 19.6 million.
From the CARS July 24 launch to August 7, the Ford Explorer SUV and Ford F-150 pickup truck were the No. 1 and No. 2 vehicles, respectively, traded in as official clunkers, according to Edmunds.com's calculations.
The Ford Escape and Ford Focus ranked No. 1 and No. 2, respectively, for vehicles purchased to replace those clunkers, according to Edmunds.com.
The rest of the list of clunkers traded in represent vehicle types that the program was designed to get off the roads -- pickup trucks and SUVs; a couple minivans and a full-size luxury car. All are models from Detroit automakers -- Chrysler, Ford and General Motors.
TOP 10 CLUNKERS TRADED IN
*Timeframe: July 24 - Aug. 7
MODEL SHARE
Ford Explorer 10.2%
Ford F-150 8.6
Jeep Grand Cherokee 6.3
Jeep Cherokee 4.1
Chevrolet Blazer 4.0
Chevrolet Silverado 3.5
C/K Series
Ford Windstar 3.0
Dodge Ram 1500 2.9
Cadillac DeVille 2.1
Dodge Grand Caravan 2.1
Source: Edmunds.comVehicles purchased to replace those clunkers represented a wide array of brands and vehicle categories, with the Ford Escape and Ford Focus topping the list. The top 18 models had close sliver-sliced shares of the pool of clunker replacements, from 2 percent to 4.9 percent. Brands on the top 18 list include Chevrolet, Chrysler, Ford, Honda, Hyundai, Nissan, Toyota and Volkswagen. Vehicle types ran the gamut, from full-size pickup trucks to small to midsize SUVs and crossovers to subcompact to midsize cars.
TOP MODELS BOUGHT TO REPLACE CLUNKERS
* Timeframe July 24 - Aug. 7
MODEL SHARE
Ford Escape 4.9%
Ford Focus 4.6
Honda Civic 3.9
Jeep Patriot 3.8
Dodge Caliber 3.7
Toyota Corolla 3.3
Ford F-150 3.2
Honda CR-V 2.7
Chevrolet Silverado 2.7
Toyota Camry 2.5
Chevrolet Cobalt 2.5
Honda Accord 2.4
Volkswagen Jetta 2.4
Ford Fusion 2.3
Hyundai Elantra 2.3
Toyota RAV4 2.3
Toyota Prius 2.2
Dodge Avenger 2.2
Nissan Altima 2.1
Nissan Versa 2.0
Source: Edmunds.com
Edmunds.com collected from dealers a sample of actual trade-in and new-car sales transactions that occurred from the July 24 Cash for Clunkers launch. Baseline data for comparison consists of a sample of actual transactions that occurred in May and June, including trade-ins that would have qualified as clunkers if the CARS program had existed at the time.
LEAVE A COMMENT
Click here to comment on this entry.I find it hilarious that the top 10 clunkers traded-in are all from Detroit.
Not sure why one would find it hilarious. Seems completely logical. Detroit had a huge share of the market for the time period when vehicles were eligible. When one considers what type of vehicles are eligible (large vehicles such as SUVs, trucks, etc.) then Detroit had even a bigger share. And these large Detroit vehicles (especially Ford) have had better quality and are typically on the road longer then the more poorly made vehicles (e.g., Toyota Tundra as a simple example).
I find it 'hilarious' that someone would post a snarky comment without looking at the big picture. People who do not need old SUV's are trading in for gas sippers, and the most popular bought are from Detroit, who the leftists claim 'do not make fuel efficient vehicles'.
Supposedly 'green' Toyota lost tons of money because they tried to 'take' the truck market from Detroit. Shows they are not going to 'save us from Detroit'.
Most of the foreign gas guzzlers were luxury cars which still have a residual value greater than $4500 unless they've been in an accident. Still, I did see a Land Rover Discovery, a 2nd-gen Nissan Xterra, a mid-80s BMW 750iL, a mid-80s Mazda RX-7, and even a first-gen Kia Sedona among the marked and sequestered "clunkers" at various dealers near me.
The F-150 was the best-selling vehicle in the USA during most of the 90s; the Explorer was also in the top 10, as were some of the other top 10 trades. It's not that surprising that people who still own one of these cars would be enticed to trade it in now.
...And, bc1960, they went back to their Ford store.
According to this article Ford benefited most from clunkers sale. But according to TV news Toyota benefited most and Ford was the only Detroit manufactures who despite being non-asian somehow squeaked though into the top 10 behind all Japanese and Korean brands. Where is truth?
ADD A COMMENT