Subaru's July Sales Soar 30%; Set New Record
August 03, 2009
Subaru said it will report its July sales soared 30 percent in July compared with a year ago,
setting an all-time monthly sales record.
On Monday, automakers report their July sales figures, which are expected to be stronger than forecasted at the start of the month due to the Cash for Clunkers program.
Subaru, however, has been weathering the downturn the best of any automaker.
For the first six months of this year -- one of the worst for car sales in decades -- Subaru posted a scant 0.8 percent year-to-year sales decline while the industry was down 35 percent, according to Edmunds.com's analysis.
Subaru's performance came largely on the strength of its redesigned, award-winning Forester. -- By Michelle Krebs
Posted by Michelle Krebs at 5:51 AM under Companies , News | Comments (1) | digg this | Seed Newsvine
And you have to give them credit for a fantastic ad campaign. They've been very aggressive with their commercials recently and have found the right balance between showcasing practicality and fun to drive.
Posted by: thejohnp | August 03, 2009 at 9:54 AM