Toyota's Lexus Advertises on Paid CNN App
September 29, 2009
Toyota's luxury division Lexus is among initial marketers to advertise on CNN's iPhone and iPod Touch application, making its debut Tuesday.
CNN followed the Wall Street Journal in charging for news on such mobile devices. The one-time fee is $1.99 for the news feeds that can be personalized by location or topic and shared by email, Twitter and Facebook, CNN said. Content includes articles, videos, photos and user-generated material. CNN said it has taken almost six months to develop the app. The Wall Street Journal begins charging $2 a week for its mobile app beginning in October.
Posted by Michelle Krebs at 6:28 AM under News , Technology , Toyota | Comments (1) | digg this | Seed Newsvine
I don't think these apps are going to be successful. Anyone can get news anywhere for free. Why pay for it? This is especially true if you're still getting spammed by the likes of Lexus and others.
Posted by: estreka | September 30, 2009 at 8:55 AM