GM Names Susan Docherty New Sales Chief
October 07, 2009
General Motors wasted no time in naming a new sales chief. 
Susan Docherty, who was heading Buick-Pontiac-GMC, will become GM's vice president of U.S. sales, replacing Mark LaNeve, whose departure from the automaker was announced Wednesday morning.
"Susan will bring a wealth of experience from previous marketing and sales assignments," GM CEO Fritz Henderson said in a statement. "I have confidence that she will bring a new perspective to the position as she guides a new, lean and customer-focused dealer network."
Before becoming head of Buick-Pontiac-GMC in June 2008, Docherty had been general manager for the western region, taking the position in September 2006. Following her Sloan Fellowship at Stanford, she was named general manager of the Hummer Division in September of 2004. Earlier assignments included: marketing director and brand manager for the Cadillac Escalade; sales and service executive positions for GM Europe; and managerial positions with GM of Canada.
GM said it will look outside to fill the Buick-GMC general manager position. "This will infuse new ideas and an outside perspective into our marketing efforts," Henderson said.
Photo by GM
Susan Docherty, as head of Buick-Pontiac-GMC, launched the 2010 Buick LaCrosse this fall.
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