Ram Brand Goal: Boost Sales 50%
November 04, 2009
Fred Diaz, head of the new Ram truck brand and Chrysler's sales chief, said the goal of newly created division will be to increase truck sales by 50 percent in the next few years, from today's 280,000 to 415,000.
The brand will launch a new ad campaign called "My Name is Ram." All Dodge dealers will sell Ram truck and feature the Ram logo on the outside of their dealerships.
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