Chrysler Gets Political
December 03, 2009
Chrysler Group LLC is taking part in an interesting politically-oriented promotion with a TV 
film - opening on the Chrysler brand's Website Thursday - supporting a movement advocating the release of Aung San Suu Kyi, pro-democracy leader in Burma and 1991 Nobel Peace Prize Laureate. Kyi has been under sporadic house arrest for more than two decades.
Chrysler partnered with Lancia Automobiles for the 30-second film originally created for Lancia's sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin last month.
The theme of the summit was "knocking down new walls and building bridges for a world without violence," to coincide with the 20th anniversary of the demolition of the Berlin Wall.
In the film begins at Germany's Brandenburg Gate. A Chrysler 300 drives by vestiges of the Berlin Wall on its way to Berlin's town hall, which hosted the Nobel Peace Laureates summit. When the 300 arrives, famous peace advocates get out of the cars; the occupants include Lech Welesa, former president of Poland, Mikhail Gorbachev, former executive 
president of the Soviet Union and others.
"We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place," said Oliver Francois, president and CEO of the Chrysler brand and Lancia managing director, in a release.
"In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference."
In addition to debuting on the Chrysler Website, the film will be aired in a number of television venues, including Fox News' "O'Reilly Report," "On The Record with Greta" and Bloomberg's "Market Today."
Posted by Michelle Krebs at 10:25 AM under Chrysler , In the Media , News | Comments (2) | digg this | Seed Newsvine
Mikhail Gorbachev, a peace advocate?? Puhleez. He *is* a communist.
Posted by: cwc1 | December 03, 2009 at 5:20 PM
He also let the Soviet Union collapse in a peaceful way. They allowed the Berlin Wall to fall without invading Germany as they did with Czechoslavakia in the 50's. So he does deserve credit. Great idea to put these on Fox News - those people could do with educating.
Posted by: guy1974 | December 04, 2009 at 5:44 AM