Clean Up on Pontiac, Saturn Aisles!
By Michelle Krebs December 29, 2009General Motors Co., in an effort to clear the decks for the new year, is offering hefty 
incentives to dealers to sell thousands of vehicles from its discontinued Saturn and Pontiac brands.
In a December 23 letter to dealers, obtained by the Wall Street Journal, GM said it would pay dealers $7,000 for every new Saturn or Pontiac that it moves to a rental-car or service-vehicle fleet operated by the dealer and then sells as a used vehicle to a customer. The offer expires January 4.
There's no guarantee the $7,000 will go from the dealer to the customer. However, a dealer can use some or all of the cash to make the deal more attractive to the customer. In the case of Pontiac's cheapest vehicle, the G3, that would mean almost half off if the dealer passed along all of the incentive.
In early December, GM had 14,500 Pontiacs and Saturns on their lots, with zero-percent financing on 72-month loans available before the latest deal. (The two incentive plans cannot be combined.) Edmunds.com estimates that GM will sell about 6,800 Pontiacs and 3,500 Saturns in December.
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