AutoObserver Readers Closely Watch Industry Trends
By Michelle Krebs January 8, 2010AutoObserver readers continue to closely monitor the auto industry's sales and incentives trends as illustrated by the most-read posts on AO this week. Those types of posts were also reader favorites for all of 2009.
AutoObserver's report on December car sales, which showed some optimism, topped the chart of most-read posts this week by readers by a long shot.
Clearly, readers are keeping tabs on Chrysler as a post on its record low sales was the second most popular AutoObserver item this week. That post noted that Chrysler's 2009 sales dropped below 1 million vehicles for the first time since 1962.
AutoObserver's comprehensive report on U.S. auto sales in 2009 -- one of the worst years in decades - also topped the charts of most read posts this week by readers.
A post on the year-end blitz of incentives and the way the closely watched Seasonally Adjusted Annual Rate (SAAR) of car sales metric can be misleading in tough economics times because of erratic consumer behavior rounded out this week's reader's favorites.
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