Ford Taurus Wins First Edmunds.com Technology Breakthrough Award
By Michelle Krebs January 7, 2010The 2010 Ford Taurus is the winner of the first annual Edmunds.com Technology 
Breakthrough Award.
"The 2010 Ford Taurus offers a long list of high-tech features at a great price," said Doug Newcomb, Edmunds.com senior technology editor.
The award was given at the Consumer Electronics Show in Las Vegas this week.
"The Taurus has the groundbreaking Sync system with voice-activated Bluetooth and iPod 
connectivity and free features such as navigation and 911 Assist," Newcomb noted. "It is also available with adaptive cruise control, Sirius Travel Link, heated and cooled massaging seats, keyless entry and SecuriCode entry pad, blind-spot and pre-collision warning systems, a cross-traffic warning system, rear parking sensors and a rearview camera."
The Edmunds.com Car Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible.
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Congratulations to Ford on winning, and to Edmunds for creating the CTB award.
I would like to see an award for curb weight reduction. The industry as a whole is making great strides in the areas of electronics, occupant safety and more fuel efficient powertrains.
However, adding these features as well as making vehicles structurally stronger using fundamentally the same materials has added a lot of weight to our rolling stock.
To wit: the 1991 Crown Victoria's curb weight was given as 3821 lbs. the 2010 model, which rides on basically the same platform and body shell weighs in at 4127 pounds.
As automakers strive to meet ever increasing milage and safety requirements more extensive, and expensive, uses of materials such as titanium, magnesium, carbon fiber and others will need to be incorporated.
Creating an award that spotlights the best efforts by the industry in this regard would help.
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