GM Sticks with Vancouver Olympics Sponsorship
By Michelle Krebs January 20, 2010Despite going through bankruptcy last summer, General Motors is upholding its commitment to be one of the prime sponsors of the Vancouver Winter Olympics.
GM, Royal Bank of Canada and Canadian retailer Hudson's Bay Co. are among corporate and government sponsors reportedly paying more than $760 million (Canadian) in total to be associated with the games. Organizers are looking to sign one more major sponsor before the games begin next month.
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