Toyota CEO Apologizes; Company Advertises Apology in U.S. Media
By Michelle Krebs January 29, 2010Akio Toyoda, grandson of the founder of Toyota who was named president and CEO of the 
company last year, made his first public comment about the massive recall that led to a stop-selling order of eight popular models in the U.S. this week.
"I am deeply sorry," Toyoda said in a brief interview with the Japanese network NHK as reported by ABC News. Toyoda was attending the famous economic conference in Davos, Switzerland.
He apologized to customers for causing them worry. He said he could not answer questions because the company "was still investigating," but he hoped to provide customers with an explanation soon. "I would like for people to trust us," he said.
Meantime, The Wall Street Journal reports that Toyota has purchased full-page newspaper ads in 25 cities on Sunday and Monday to explain how it plans to fix the sticky gas pedals.
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When all is said and done, will some executives stand down to save face for the company?
Seppuku
He also stated he was sorry for the "floor mats" excuse. Is Consumer Reports going to say they are sorry for recommending Toyotas, now that they have pulled their recommendations?
And just how high is the quality control on these replacement pedal assemblies when they rushed production of millions of units in production?
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