AutoObserver Reader Favorites: Boomers Shift Car-Buying Choices
By Michelle Krebs March 26, 2010The best-read item on AutoObserver in the past week was a feature on the shifting car-buying choices of baby boomers.
The post discussed how the gas-price spike of 2008 followed by the economic disaster of 2009 have prompted baby boomers to re-evaluate their vehicle choices. Luxury vehicles, once thought to be their obvious choice, is no longer the automatic selection. The post was an excerpt from a speech delivered by Michelle Krebs, Edmunds.com senior analyst and editor at large, to the Seventh Annual What's Next Boomer Business Summit in Chicago, discussed .
Other popular AutoObserver posts in the past week were ones on:
- Chrysler launching production of its new Pentastar V6 engine that will debut in the upcoming 2011 Jeep Grand Cherokee.
- Incentives driving sales to a 13.2 million sales rate in the early month. With another week under the industry's belt, Edmunds.com is forecasting March sales, to be reported Thursday, will come in at 12.4 million sales rate.
- Toyota gaining credibility with no braking found in Toyota Prius crash in Harrison, N.Y.
- Saab restarting production at its Trollhaten plant under new ownership by Dutch sports car maker Spyker.
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