VIDEO: GM's Reuss Says Product Planning Shake-up Leverages Global Resources

By Michelle Krebs June 24, 2010

General Motors recently made a series of personnel and organizational changes in its product planning area, ones that Mark Reuss, president of GM North America, said will make the automaker more efficient by developing technologies and fuel efficiency strategies globally. During a visit to Edmunds.com's Santa Monica, Calif., headquarters, Reuss spoke with Inside Line Senior Editor Ed Hellwig about those changes as well as GM's product, fuel-efficiency and technology strategies.

 

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