Hyundai Found 'Assurance' Campaign in Ruins of October
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By Dale Buss
The promise made by Hyundai of America's new advertising is so unusual that the Korea-based automaker already is planning a second TV spot to reassure skeptical consumers that "Hyundai Assurance" isn't a joke.
Over the weekend, Hyundai announced with its ad that it would take back a buyer's new vehicle in the event of job loss or income. Hyundai meant the gambit as a dramatic and unique way to shake up the moribund marketplace by appealing directly to consumers' lack of confidence in their own financial future.
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Automakers Seek Game-Changers in Fresh TV Ad Campaigns
By Dale Buss
Striking every attitude from empathy to ambivalence to something resembling snarkiness, automakers have been using new TV-advertising campaigns to try to jolt consumers off their couches and into dealer showrooms.
The headwinds are daunting, but automakers have been launching a greater variety of messages than at any time in recent memory - attempting to find something, anything that punches effectively through the pervasive gloom in American households and reignites their desire and confidence to make a major purchase.
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Posted by Michelle Krebs at 4:44 AM under Analysis , Chrysler , Companies , Featured , Ford , GM , Toyota | Comments (0) | digg this | del.icio.us
Confidence Game: Winning It Is the Only Road to Recovery
By Dale Buss
Automakers are trying things they've never tried before -- apologies, thanks, guarantees against job loss -- to get Americans to consider buying cars again. But none of these prods will work very well until the market has reestablished itself on a bedrock of consumer confidence.
"Of all the factors you look at, [confidence] is the No. 1 driver of the new-vehicle business," said Mark LaNeve, vice president of North American sales for General Motors, as the company launched a new zero-percent-financing program a few days ago.
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2008 U.S. Auto Sales Are Worst Since 1992
By Michelle Krebs and Bill Visnic
U.S. auto sales continued their precipitous tumble in December, closing the books on the industry's worst year since 1992.
Five of the Big Six automakers -- General Motors, Ford, Toyota, Nissan and Honda -- saw sales slide another 30 percent each in December; Chrysler's plummeted 53 percent. No automaker showed higher sales December to December. The lucky ones saw mere single-digit dips.
For the full year of 2008, all of the Big Six automakers reported sales declines. In total, the industry sold 13.2 million vehicles for an 18 percent drop from 2007's 16.1 million.
"It was an unbelievable year -- not one I want to repeat," said Mark LaNeve, GM's head of sales and marketing in a conference call with reporters. "Hopefully, 2009 will improve from December's low point rather than deteriorate as 2008 did."
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December Incentives Set Record, Edmunds.com Estimates
By Michelle Krebs
SANTA MONICA, Calif. -- Automaker incentives set a new record in December, Edmunds.com estimates, and, surprisingly, leasing showed a remarkable jump despite reports of its demise.
"Never before has the December average incentive been this high," said Jesse Toprak, Edmunds.com's executive director of Industry Analysis. "Automakers have been pulling out all the stops to keep motivating shoppers during these tough times."
Slowing sales have struck virtually every automaker and every market segment. U.S. auto industry sales for December and the full-year of 2008 are being reported Monday. December sales are expected to look a lot like the dismal levels of October and November -- and down from in the neighborhood of 30 percent or more from December 2007. Full-year sales are likely to be the worst since 1992.
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Posted by Michelle Krebs at 6:36 AM under Analysis , Chrysler , Companies , Featured , Ford , GM , Toyota | Comments (2) | digg this | del.icio.us
2008: A Year Not To Be Forgotten, as Much as We'd Like To
SANTA MONICA, California -- For the automotive industry, 2008 will be a year not to be forgotten, 
though those in the auto industry, indeed, would like to forget it and move on.
The overhwhelming theme of the year came near the end with the collapse of the financial industry, which, in turn, prompted car sales to plummet to levels not seen since the early 1990s, when the country's population was 50 million people fewer. That led Detroit automakers to head to Washington for financial help.
Though largely overshadowed by the credit crisis, the deteriorating economy and bailout mania, other trends emerged in 2008, as an analysis by Edmunds.com, parent of AutoObserver, shows:
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It May Not Be Bankruptcy, but Chrysler Deconstruction Inevitable
By Bill Visnic
President George W. Bush finally released the crucial billions needed to keep General Motors Corp. and Chrysler LLC around to see the new year, but with the real work just beginning, the wrenching save-Detroit soap opera seems to be grinding towards just one certainty: Chrysler LLC isn't going to make it.
If the maneuverings of the past several weeks haven't twisted the automotive Rubik's Cube enough for everyone to see the inevitable outcome, the reality is telegraphed loud and clear in the White House's "bailout" numbers: GM will bask in the holiday glow of $4 billion on Dec. 29, another $5.4 billion barely two weeks later and an additional $4 billion in February, for a total of $13.4 billion.
Chrysler gets $4 billion on Dec. 29. That's it.
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December Sales Rate Will Be Year's Lowest, Edmunds.com Forecasts
SANTA MONICA, Calif. -- The deteriorating economy, the precarious employment situation and the lack of available credit will push the annual sales rate in December for U.S. car sales to their lowest level of the year below 10 million units, Edmunds.com forecasts.
December sales (retail and fleet) are expected to total 852,000 units, a 38.4 percent decrease from December 2007 but a 14.6 percent increase from November, Edmunds.com predicts. Typically, December sales are about 18 percent higher than November's.
With the year closing on a low note, U.S. vehicle sales for all of 2008 will total just over 13 million, a decrease of almost 3 million vehicles, or 18 percent, from 2007. Automakers report December and 2008 sales figures January 5, 2009.
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Posted by Michelle Krebs at 5:28 PM under Analysis , Chrysler , Companies , Featured , Ford , GM , Toyota | Comments (3) | digg this | del.icio.us
New Blood? It's Another Important Issue for Big Three
By Dale Buss
The president's expected short-term bailout of the Detroit Three automakers will leave the industry with lots of short- and long-term issues. One of the biggest is who will lead them.
As they pulled the plug on their own rescue deliberations last week, some in Congress seemed to believe they could run the Detroit Three automakers better than the CEOs do. President-Elect Barack Obama also has suggested that some top auto executives have a "head-in-the-sand approach" and should lose their jobs. And the American public, at least as measured by polls, don't seem to want to give a break to the automakers' current leadership either.
Could others actually perform better as CEOs of General Motors, Ford or Chrysler than Rick Wagoner, Alan Mulally or Robert Nardelli have -- and will? If so, where would these executive savants come from? And will we ever see any of this new blood in Detroit?
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Toyota Delays Mississippi Plant Launch; Slashes Forecast, Details Cost Cuts Next week
Toyota Motor Corp. said Monday it is delaying plans to open its newest U.S. plant in 
Mississippi, which was to have built the next-generation Prius hybrid.
Citing the steep decline in the auto market, Toyota said it would complete construction of the building but would hold off on installing equipment, delaying the start of production that was slated for 2010.
The delay of the Mississippi plant is part of a massive cost cutting the Japanese automaker has undertaken. Next week, Toyota is expected to slash its 2009 sales forecast by at least 1 million vehicles and outline plans to cut costs at its year-end news conference December 22, Reuters news service reports.
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White House May Come to Automakers' Rescue
By Michelle Krebs
The U.S. Treasury said it is willing to provide financing to Detroit automakers after the Senate Thursday night failed to approve $14 billion in loans to General Motors and Chrysler.
"Because Congress failed to act, we will stand ready to prevent an imminent failure until Congress reconvenes and acts to address the long-term viability of the industry," Treasury spokeswoman Brookly McLaughlin said in an e-mailed statement.
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Posted by Michelle Krebs at 6:36 AM under Analysis , Chrysler , Featured , Ford , GM | Comments (0) | digg this | del.icio.us
Withering Economy Already Endangers Bailout-Plan Assumptions, Expectations
By Bill Visnic
In their bailout blueprints presented to Congress last week, automakers presented forward-revenue assumptions based on forecasts for 2009 auto sales. In General Motors Corp.'s case, for example, it projected "downside," "baseline" and "upside" sales forecasts for the U.S. market, correlating how much funding the company believes it will need based on each sales scenario.
If a new survey of the nation's economists has any relevance, the beleaguered automakers had better strap in for a bumpy ride that may make a reality of those "downside" assumptions.
Bloomberg News' December survey of economists released this week paints a bleak outlook for 2009. The prominent economists comprising the survey sample predict consumer spending will plunge by a rate not seen since the 1940s, with household spending retreating by 1 percent, which also hasn't happened since World War II.
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Posted by Michelle Krebs at 4:13 AM under Analysis , Chrysler , Featured , Ford , GM | Comments (1) | digg this | del.icio.us
Consumers Reluctant To Buy From Bankrupt Automaker, Survey Confirms
Results released from a survey conducted by CNBC and Portfolio.com confirmed what the heads of Detroit's auto companies testified to in Congressional hearings the last months: Consumers are reluctant to buy a car from an automaker in bankruptcy.
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Automakers' Bankruptcy Would Cost Taxpayers Four Times More Than Bailout, Study Finds
By Michelle Krebs
A bankruptcy filing by General Motors and Chrysler would cost U.S. taxpayers four times more than the amount of federal bridge loans being considered this week by Congress, a new study finds.
A bankruptcy, or even a prepackaged restructuring outside of bankruptcy court, cannot control a wild card unique to automakers -- the car-buying consumer -- noted a joint study by international consulting firm BBK and Michigan-based Anderson Economic Group.
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Posted by Michelle Krebs at 7:37 AM under Analysis , Chrysler , Companies , Featured , Ford , GM | Comments (1) | digg this | del.icio.us
7 Myths About Detroit Automakers, Detroit Free Press
The debate over aid to the Detroit-based automakers is awash with half-truths and misrepresentations that are endlessly repeated by everyone from members of Congress to journalists. Here are seven myths about the companies and their vehicles, and the reality in each case.
This column by Detroit Free Press auto critic Mark Phelan originally was published on November 17 and was updated last Friday to debunk the myths as Congress was about to fashion an automotive rescue package.
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Scalp? Scapegoat? GM's Wagoner Remains One Vulnerable CEO
By Dale Buss
As he testifies before Congress today and tomorrow, Richard Wagoner will be doing more than attempting to seal the deal for some $12 billion in government loans and a $6-billion line of credit that he has requested to rescue his employer, General Motors.
GM's chairman and CEO also may be auditioning to keep his job.
Wagoner certainly looks to be in better shape to hold on to GM's top post this week than he did a couple of weeks ago, after his singularly uninspiring first round of bailout testimony on Capitol Hill. He has done all the right things since then, inside the company and for external audiences.
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GM Wants as Much as $18 Billion; Prioritizes Brands
By Bill Visnic
General Motors Corp. Tuesday released the plan submitted to Congress in application for federal bridge loans to carry the company through 2009, when it expects a host of structural improvements and general downsizing to create "a new General Motors, one that is lean, profitable, self-sustaining and fully competitive."
What GM wants: up to $18 billion -- up to $12 billion in direct federal term loans and another $6 billion committed line of credit to guarantee the company can weather an auto-sales environment even worse than GM's projected 12-million-unit sales rate for 2009.
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Funereal November Sales Provide More Ammo for Bailout Plea
By Dale Buss
In case members of Congress needed any more reminding why the domestic automakers are hat-in-hand before them this week, the 37 percent drop in November sales has provided them with the latest bleak snapshot of a moribund U.S. vehicle market.
As the Detroit Three were presenting their restructuring plans in Washington, D.C., on Tuesday, the sales data rolling in from them and all other OEMs gave further dimension to the vast pall that has come over the nation's automotive market and quantified the paralyzing dread that is felt by American consumers.
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Posted by Michelle Krebs at 3:35 PM under Analysis , Chrysler , Featured , Ford , GM , Toyota | Comments (0) | digg this | del.icio.us
Domestic Automakers Ease Off Incentives While Imports Rev Them Up in Pursuit of Market Share, Edmunds.com Reports
SANTA MONICA, Calif. -- Domestic automakers eased off the incentive gas in November while import automakers revved up incentives, according to Edmunds.com.
"All three domestic automakers lowered their incentive spending this month, seeking to preserve cash during these incredibly tough times," said Jesse Toprak, Edmunds.com's executive director of Industry Analysis. "Meanwhile, the imports have poured more money into incentives, attempting to seize the opportunity to gain market share. Toyota's monthly incentives spend hit a new record high in November, and the company's market share might follow suit."
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Posted by Michelle Krebs at 10:00 AM under Analysis , Chrysler , Companies , Ford , GM , Toyota | Comments (0) | digg this | del.icio.us
COMMENTARY: For Bailout Blueprint, GM, Ford Might Finally Burn Rubber on Underperforming Brands
By Bill Visnic
The plans the Detroit Three automakers are developing to submit on December 2 to Congress in justification for their entreated $25-billion federal loan probably are being more closely guarded than the manuscript for Sarah Palin's first book, but we can guess one aspect that seems certain to feature in the bailout blueprint of both Ford Motor Co. and General Motors Corp.: ditching some brands that have long dogged their ever-more-fragile bottom lines.
For at least a decade, critics have shouted down both GM and Ford for refusing to do what it now appears must be done -- stop supporting underperforming divisions.
Rumors howling in Detroit's November winds point to brand-burning as one of the primary ways the companies plan to demonstrate to Congress they will be able to sustain their operations in a U.S. auto market that is expected to be decidedly unkind for all of 2009 and possibly well into 2010.
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Honda Planning V8 -- but Not Until 2015
By Peter Nunn
Maybe dreams do come true, after all. Americans who have long yearned for Honda to develop a production-car V8 engine may finally be getting their wish -- if recent comments made by Honda president Takeo Fukui are any guide.
In a recent media interview, Fukui was quoted as saying that Honda was now planning to strengthen the Acura brand with a production V8.
Why? Because the 3.7-liter V6 currently installed in the newly face-lifted RL, the range-topper for Honda's upscale Acura sales channel -- wasn't "sufficient" to compete with other premium brands, he said.
Just don't take it to mean a Honda V8 is around the corner.
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Gas Prices and Heavy Incentives Keep Car Sales From Sinking Below October's Depths
SANTA MONICA, Calif. -- November car sales improved over October's historic lows thanks to lower gas prices and high incentives.
November new vehicle sales, including fleet and retail sales, are expected to be 850,000 units, a 27.6 percent decrease from November 2007 but showing a 1.9- percent increase from last month, according to Edmunds.com's forecast.
Still, the Seasonally Adjusted Annual Rate (SAAR) for the month is expected to be only about 11.5 million units.
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Posted by Michelle Krebs at 10:45 AM under Analysis , Chrysler , Companies , Featured , Ford , GM , Toyota | Comments (0) | digg this | del.icio.us
Chance of GM, Chrysler Bankruptcy 75 Percent Without Loans, Says IHS Global Insight
The odds of General Motors and Chrysler filing bankruptcy in early 2009 soars to 75 percent without a government rescue package, predicts forecasting firm IHS Global Insight. With federal loans, the odds drop to 25 percent.
"Without a loan package, the probability of both GM and Chrysler going bankrupt in early 2009 is about 75 percent -- almost a certain probability," George Magliano, IHS Global Insight's director of North America, said in a Webcast on the economy and auto industry Thursday morning.
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Posted by Michelle Krebs at 8:17 AM under Analysis , Chrysler , Featured , GM | Comments (4) | digg this | del.icio.us
Caution Flag Waves Over Los Angeles Auto Show
By Danny King
LOS ANGELES -- With its exhibit set in its own small wing of the Los Angeles Convention Center away from other automakers, its mix of new blindingly fast models with its classic roadsters, its trays of hors d'oeuvres for visitors and a visit from comedian and noted enthusiast Jerry Seinfeld, Porsche would appear to be the last carmaker to show the effects of a slumping auto industry at the Los Angeles auto show.
Don't be fooled, says the company's head of U.S. operations. The slowdown is not lost on him.
"I would be very happy if I could say this doesn't affect us or affects us differently from every other car manufacturers, but we all have the same problem," said Detlev von Platen, chief executive officer of Porsche Cars North America, Wednesday. "At the moment, we cannot count on the confidence of the consumers."
On a day when U.S. senators couldn't agree on whether or how to extend $25 billion worth of loans to help General Motors, Ford and Chrysler survive, the overriding mood during the first day of the Los Angeles auto show's exhibits for members of the press was one of restraint.
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Outlook for Automaker Loans Fragile as Senate Hammers Detroit Chiefs
By Bill Visnic and Michelle Krebs
Chief executives from each of the Detroit Three automakers couldn't have come to Tuesday's session of the U.S. Senate Banking, Housing and Urban Affairs Committee at a less-receptive time. Seeking $25 billion in emergency loans to keep their ailing operations afloat, they might as well have been kids who've gorged on all their Halloween candy and now are whining for more.
Although the committee is chaired by a receptive persona in Senator Chris Todd (D-CT), Republicans are largely presenting an icy posture regarding Detroit's plight - and senators on both sides of the aisle grilled Ford's Alan Mulally, GM's Rick Wagoner and Chrysler's Bob Nardelli with varying degrees of understanding and acidity. The three are scheduled for a House committee hearing Wednesday morning.
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Posted by Michelle Krebs at 3:36 AM under Analysis , Chrysler , Companies , Featured , Ford , GM , Personalities | Comments (0) | digg this | del.icio.us
Without Ford: 25 States Could Lose 3,000 Ford-Related Jobs
If Ford were to cease operations, 25 states could lose 3,000 or more Ford-related jobs, 
according to an internal document obtained by the Wall Street Journal.
The document detailed state-by-state the number of workers directly employed by Ford, the number of auto parts suppliers who work with the company and the amount they spend to support their business.
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Don't Be Lulled Again by Cheap Energy, Report Says
By Bill Visnic
The International Energy Agency has issued a warning that failure to invest globally in trillions for new-energy exploration in the next 20 years could lead to a fresh global energy crisis.
The IEA says that despite worldwide efforts to reduce energy usage, consumption of crude oil, for example, is forecast to climb from today's 85 million barrels per day by more than 20 percent to 106 million barrels per day by 2023. The agency urged energy giants - and the Organization of the Petroleum Exporting Countries (OPEC) - not reduce expenditures in oil exploration and production in the face of plunging crude-oil prices.
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Winter of Discontent and Joblessness for Autoworkers Worldwide
By Bill Visnic and Michelle Krebs
For autoworkers, this is shaping up to be a winter of discontent and joblessness as manufacturers around the globe slash production to match supplies of vehicles to plummeting demand.
Automakers are offering buyouts to shed jobs permanently, laying off workers temporarily, not rehiring temp workers who had expected to return and extending holiday shutdowns to keep vehicle inventories in check.
Virtually no automaker is immune. Even manufacturers of hot-selling models like Mini, Audi and Renault's Dacia Logan are trimming production and laying off workers to meet lower demand - or taking action just in case sales fall further south. Nor is any region exempt. The fast-pace growth of China and Brazil has slowed, prompting automakers in those emerging markets to slow or halt production lines as well.
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Rover Case Study: A Sign of Things to Come in the U.S.?
As autoworkers in the U.S. and around the globe lose their jobs in this economic downturn, a new study from the U.K. is worth noting: three years after the collapse of MG Rover, 90 percent of workers who lost their jobs have found new ones, but most have taken significant pay cuts.
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Auto Affordability Worsens, Comerica Reports
By Michelle Krebs
Auto affordability, which has become better and better for consumers in the past couple years, worsened in the third quarter, according to the Auto Affordability Index compiled by Dallas-based Comerica Bank.
The index showed a confluence of factors: family income barely increased in the third quarter, the total cost of buying an average-priced vehicle increased and the credit crunch is taking its toll on affordability.
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Now That Gasoline Prices Are Plunging...
By Bill Visnic
Even those predicting a retreat from this summer's $4-per-gallon fuel prices didn't call for prices to plunge so far, so fast.
Regular unleaded gasoline in some parts of the country once again begin with a "1." The Energy Information Administration (EIA) said last week's national average for regular unleaded was $2.40, but even that number reflected a drop of some 61 cents from a year ago and a crash of 25 cents in just a week.
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Posted by Michelle Krebs at 6:54 AM under Analysis , Companies , Featured , Ford , Technology | Comments (2) | digg this | del.icio.us
Lincoln Updates MKZ as Marque's Sales Sputter
By Bill Visnic
DETROIT -- Ford Motor Co.'s Lincoln premium division can't seem to catch a break.
The historic brand has struggled for years to justify its continuing existence within its own family while Ford went shopping overseas for more "relevant" premium brands such as Jaguar, Land Rover and Volvo. Jaguar and Land Rover are sold, but Volvo and home brand Lincoln continue to struggle against economic and industry currents that appear to be particularly battering to luxury brands.
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Cash Crunch Simultaneously Prods, Prevents Castoff of Swedish Automakers
By Bill Visnic
With operating revenue becoming an increasingly scarce commodity in Detroit, General Motors Corp.'s and Ford Motor Co.'s luxury of maintaining their premium-brand but low-performing Swedish automaking units is likely to earn deeper scrutiny in the coming months.
Skepticism regarding the wisdom of retaining Saab Cars has been around at parent General Motors Corp. almost since the day GM purchased 50 percent of Saab's automaking unit (actually underbidding future GM partner Fiat Group) in late 1989 for the paltry sum of $500 million. GM acquired the rest of the company 
in 2000, and at that time, Saab was losing money and it has been widely believed Saab has never returned a profit under full GM ownership.
But rumors and innuendo about GM cutting Saab adrift have reached a higher pitch in the past weeks as GM, openly seeking cash injections, has shopped its Hummer brand and storied AC Delco aftermarket-parts division, and recently dealt with a crumbled plan to offload its commercial-truck business to Navistar International. The potential for a government cash injection -- never mind the complication of a proposed merger with Chrysler LLC - now seems GM's best near-term option.
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Posted by Michelle Krebs at 4:23 AM under Analysis , Featured , Ford , GM | Comments (0) | digg this | del.icio.us